Founders of YelpKelp

YelpKelp Pty Ltd was founded with a shared vision to revolutionise pet wellbeing through innovative, sustainable products. Driven by a passion for pets, people, and the planet, the team behind YelpKelp combines expertise in business, science, and sustainability to deliver transformative solutions for pets and their owners.

Leading the Way in Pet Care

At the heart of YelpKelp is a mission to redefine pet care through the remarkable potential of kelp. Recognising the health and environmental benefits of this extraordinary seaweed, the team embarked on a journey to create high-quality, kelp-based products that promote healthier pets and a healthier planet.

With extensive experience across various fields, the team has developed a deep understanding of the nutritional and environmental challenges facing the pet care industry. This knowledge fuels their innovative approach to addressing iodine deficiencies and other common dietary gaps in natural or raw pet food diets.

A Visionary Approach to Pet Wellbeing

YelpKelp’s first product, a carefully formulated supplement for dogs, is the result of years of research and dedication. This supplement harnesses the power of kelp and other premium ingredients to support overall health and vitality in pets. The team is committed to leading the way in preventative pet wellbeing, striving to reduce the global canine iodine deficiency epidemic.

But YelpKelp’s mission extends beyond pet nutrition. With plans to introduce environmentally superior kelp-based plastics and textiles, the company is equally focused on fostering sustainability and addressing environmental challenges.

Core Values and Impact

The team at YelpKelp operates with deeply rooted values aimed at creating a positive impact on pets, people, and the environment. Their commitment to quality, vitality, and longevity is reflected in their use of pure, sustainable ingredients. A culture of collaboration, creativity, and continuous improvement drives their innovations, while a focus on kindness, authenticity, and environmental stewardship ensures their solutions benefit not only pets but also the planet and local communities.

By partnering with seaweed industries for sustainable farming, YelpKelp exemplifies its commitment to environmental progress and economic growth.

Join the journey with YelpKelp to nourish pets, promote sustainability, and create a healthier, more harmonious future through the power of kelp.

VALUES

We are a team of adventurous minds and passionate souls. We’re driven to provide the most outstanding products for our customers and as a team, uphold and align ourselves with the following values:

Substance over the Superficial.

It’s what’s inside that counts — and we live to make it count. To leave a legacy of change, one which creates a lasting positive difference in the health and wellbeing of our people, our pets and the planet.

Courageous Leadership.

We strive to be better, together. Operating with a shared purpose to constantly improve, grow and guide each other by promoting creativity, leading by example and standing at the helm.

Purity and Play.

More than just about creating products, we care to seek out the science — knowing our products are pure of source and powerful in performance, allowing us all the freedom to play a little more every day.

Be Human, Be Kind.

Collaboration, kindness, respect, trust and authenticity are essential to our culture. We value diversity and continue to build a culture that celebrates each person’s unique talents, passions and backgrounds.

Be Entrepreneurial.

Curiosity, innovation and sustainability at the forefront, we seek to bring our customers the very latest advancements in kelp, seaweed-based ingredients and textiles which do no harm.

We are for the blue economy.

As a conscious corporation, our goal is to continue to collaborate with seaweed industries to expand and promote sustainable seaweed farming to benefit not only the planet but our local economies.